Scientific Excellence
WestLake Laboratory built the WeKwikGene brand, establishing a unique identity for its revolutionary plasmidsharing platform. The project focused on supporting molecular research in China.
A comprehensive project over two years involving branding, design, development, and promotional efforts with a multidisciplinary team. WeKwikGene, spearheaded by Westlake Lab's Kiryl D. Piatkevich, is redefining molecular research in China with its cutting-edge plasmid-sharing platform. Offering over 500 meticulously curated plasmids for free, WeKwikGene streamlines research, slashing wait times and costs. Positioned to become a vital resource for scientific collaboration, the platform is rapidly expanding, with ambitions to house thousands of plasmids and support an ever-growing network of research institutions, driving innovation and accelerating progress in the life sciences.