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Fulljet - Powered by Baozun

A Fresh Look for a New Chapter

E-commerce Consulting, Brand Refresh, Visual Identity

Strategy

Brand Identity

Brand Upgrade

Overview

When Fulljet became part of the Baozun group, they needed a brand upgrade to reflect their elevated position in the market. We were brought in to create a new logo and visual identity that aligned with Baozun's standards, while also staying true to what made Fulljet stand out. The result was a brand that felt both fresh and familiar, perfectly suited to Fulljet's new role under Baozun.

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  • need

    Fulljet needed a new logo and visual identity to reflect their new status after being acquired by Baozun, ensuring they stood out while fitting into their new corporate family.

  • solution

    We designed a modern logo and refreshed visual identity that combined Fulljet's unique style with the prestigious image of Baozun and Alibaba.

  • achievement

    The new branding gave Fulljet a polished, professional look that reinforced their leadership in the e-commerce consulting industry, while smoothly integrating into the Baozun group.

  • Deliverables

    • Logo

    • Visual Identity

    • Stationary

Client feedback

Working with Pulse Branding was an absolute pleasure. Their diligence, attention to detail, and care for our project have led to fantastic results that we are all proud of.

If you're looking for support on your brand and turning your vision into reality, Pulse can make it happen!

GM

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